TRADITIONAL AND SOCIAL MEDIA INCREASINGLY JOIN FORCES;
"GREAT SALESMEN NOT NECESSARILY GREAT MARKETERS"
"GREAT SALESMEN NOT NECESSARILY GREAT MARKETERS"
Executives may be great sales people but that does not automatically make them great marketers, the MountainGate Breakfast Club was told today.
In a compelling presentation, N. Richard (Dick) Lewis, CEO of Lewis & Associates, a PR/Ad agency, and Kyrian Corona, the agency’s director of social media, emphasized that effective marketing plans must utilize traditional media as well as and social media.
Using a case history approach, Lewis, whose firm has won more than 25 awards for advertising, PR and collateral literature, demonstrated how some businesses fare far better for less money using PR rather than advertising.
"There are still a lot decision-makers who don’t really know the difference between PR and advertising," he added.
Comparing the marketing of professional services versus consumer goods, he said, "Traditional media is far more effective than social media in a corporate environment or in dealing with high net worth individuals."
"However," added Corona, "when it comes to mass marketing, the reach and economic benefits of social media are overwhelming. "What makes social media so effective in marketing is that it enables companies to talk directly to their customers."
Now in its fifth decade, the agency has served a wide variety of real estate, professional and financial service firms. Clients served include Home Savings property development division, The Irvine Company, The Wilshire Thayer, Fox Plaza, Price Waterhouse real estate group, Grubb & Ellis, Ramsey Schilling Commercial Real Estate Services, Killefer Flammang Architects, Turner Construction and numerous building products.
In a compelling presentation, N. Richard (Dick) Lewis, CEO of Lewis & Associates, a PR/Ad agency, and Kyrian Corona, the agency’s director of social media, emphasized that effective marketing plans must utilize traditional media as well as and social media.
Using a case history approach, Lewis, whose firm has won more than 25 awards for advertising, PR and collateral literature, demonstrated how some businesses fare far better for less money using PR rather than advertising.
"There are still a lot decision-makers who don’t really know the difference between PR and advertising," he added.
Comparing the marketing of professional services versus consumer goods, he said, "Traditional media is far more effective than social media in a corporate environment or in dealing with high net worth individuals."
"However," added Corona, "when it comes to mass marketing, the reach and economic benefits of social media are overwhelming. "What makes social media so effective in marketing is that it enables companies to talk directly to their customers."
Now in its fifth decade, the agency has served a wide variety of real estate, professional and financial service firms. Clients served include Home Savings property development division, The Irvine Company, The Wilshire Thayer, Fox Plaza, Price Waterhouse real estate group, Grubb & Ellis, Ramsey Schilling Commercial Real Estate Services, Killefer Flammang Architects, Turner Construction and numerous building products.