For four decades Lewis & Associates and its CEO, Dick Lewis, have been acknowledged as leading innovators in the area of public relations and marketing communications.

"Dick was probably one of the first in the industry in the West to promulgate the synergism of advertising and public relations," ADWEEK Magazine stated in a profile of the firm.

Integrated marketing communications (IMC), which today encompasses PR, advertising and direct mail in print, broadcast and online media, is being employed on behalf of many of the firms represented by Lewis.

This concept has benefitted numerous L&A clients.

• It spearheaded the blue chip image-building campaign for Fox Plaza.


• Increased the Asphalt Roofing Manufacturers Association's market share in the west 21%.


• Helped Killefer Flammang Architects become the leading residential architect in downtown Los Angeles.


• Popularized the concepts of "life-care" and retirement housing on behalf of Rossmoor Leisure World and San Francisco-based Retirement Residence Inc.

In the housing industry, according to the Los Angeles Times, Lewis was one of the first to advise builders of the need for ongoing consumer education if they were to be successful in their efforts to combat anti-growth movements.

And in an article on branding in real estate, the California Real Estate Journal related how the "Lewis Laws" of branding are not only necessary for the marketing success of office buildings, but are equally applicable to housing generated by residential developers.


For detailed case histories, contact lewispr@aol.com or call 310.276.1463 .